Strategy that gets executed.
Revenue Management, distribution and channel management with continuous monitoring for each property.
PAR HOTEL × YOY REVENUE
Grow YOY.
Always a la PAR.
Revenue Management for year-over-year growth.
PAR Hotel × YOY Revenue combine strategy, analysis and daily management to improve the commercial performance of independent hotels.
REVENUE MANAGEMENT✦FORECAST & DEMAND✦DISTRIBUTION✦DIRECT BOOKING✦OTA MANAGEMENT✦COMMERCIAL STRATEGY
01THE PARTNERSHIP
Two teams.
One shared direction.
PAR Hotel and YOY Revenue bring together experience, methodology and operational capacity to continuously support the hotel’s commercial management.
It is not only about raising or lowering rates. We work on price, occupancy, inventory, channels and demand as parts of one strategy.
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Data that becomes decisions.
Analysis, strategy and commercial intelligence to improve revenue quality and make timely decisions.
02THE CHALLENGE
The goal is not to
sell more.
It is to sell better.
Revenue Management seeks the best relationship between rate, occupancy and demand to improve revenue quality. The goal is not to fill the hotel at any price.
Higher occupancy does not always mean more revenue.
Filling the hotel by giving up too much rate can improve occupancy while weakening the result.
Rates need context.
Demand, lead time, events, competition and inventory change. Strategy needs to change too.
Every channel has a cost and a role.
OTAs and direct bookings should follow the same distribution, profitability and positioning logic.
Data needs to reach the decision.
ADR, RevPAR, pickup, occupancy and historical data matter when they are turned into timely, concrete actions.
We are not looking for the highest rate. Nor the highest occupancy. We look for the best combination of both.
03REVENUE SIMULATOR
What is
one occupancy point worth?
RevPAR combines rate and occupancy in a single metric. Adjust your hotel data and see how much one additional occupancy point represents in estimated monthly room revenue.
40
Total number of rooms in the hotel.USD 120
Average rate per room sold.62%
Estimated percentage of rooms sold per night.YOUR HOTEL
RevPARUSD 74,40
Estimated monthly revenueUSD 89.280
THE VALUE OF 1 POINT
62%→63%
Estimated additional revenue+ USD 1.440 / month+ USD 17.280 / year
One more occupancy point creates revenue only if achieving it does not require giving up more rate than necessary.
Illustrative values based on 30 nights. RevPAR = ADR × occupancy. Estimated monthly revenue = RevPAR × rooms × 30. The value of one point is calculated holding ADR constant. This is not a projection or guarantee of results.
04WHAT WE DO
One strategy.
Everything connected.
Price, demand, inventory, channels and data are all part of the same Revenue Management strategy.
01
Revenue Management
We design and execute dynamic pricing strategies considering occupancy, booking lead time, purchasing behavior, seasonality, events and market conditions.
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02
Forecast & Demand
We analyze pickup, booking window, sales pace and historical data to project scenarios and adjust strategy before the market changes.
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03
Distribution
We manage the channel mix to balance reach, volume, profitability and distribution cost.
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04
OTA Management
We manage Booking, Expedia, Despegar and other channels, working on availability, content, promotions, positioning and commercial opportunities.
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05
Direct Booking
We work on parity, booking engine, rate structure and commercial conditions to strengthen the direct channel without losing competitiveness.
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06
Commercial Intelligence
We track occupancy, ADR, RevPAR, pickup, competitors, channels and historical data to turn information into concrete decisions.
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05PAR × YOY Revenue
From demand
to revenue.
Revenue Management is a continuous process: understand, decide, execute, measure and decide again.
→
01DemandUnderstand the market and booking behavior
→
02StrategyDefine rate, occupancy and channel objectives
→
03Price & InventoryManage rates, availability and restrictions
→
04DistributionOptimize OTAs, direct booking and channel mix
→
05ResultImprove revenue quality
Growing YOY means improving revenue quality year over year, not simply selling more rooms.
×Being a la PAR means doing it with two teams working on one strategy, together with the hotel.
06HOW WE WORK
A strategy
that never stops.
The first stage has a beginning and an end. Management, measurement and adjustment are continuous.
01
Understand demand
Market · history · lead time→02
Define the strategy
Rate · occupancy · distribution→03
Manage price and inventory
Availability · restrictions · promotions→04
Optimize distribution
OTAs · direct channel · sales mix→05
Measure results
ADR · RevPAR · pickup · channels→06
Decide again
Continuous monitoring and adjustment→THE RESULT
Better-timed decisions to build revenue that ismore profitable, consistent and measurable.
07DIRECT BOOKING
The direct channel
is also part
of the strategy.
We work on parity, booking engine, rate structure and booking experience so the direct channel can compete on better terms within the distribution mix.
HOTELRESERVAR
HOTEL BOUTIQUE
An experience that begins before check-in.
08WHO IT’S FOR
Built for
independent hotels.
For properties that want to professionalize their commercial strategy without building a full in-house department.
Independent hotelsBoutique hotelsAparthotelsLodgesGlampingsResorts
PAR HOTEL × YOY REVENUE
Let’s talk de
your hotel.
Tell us briefly about your property. We will review your commercial situation to identify the main opportunities for growth.
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A focused conversation about rates, demand, distribution, direct bookings and results.